User research & testing

Want to know what your site users are thinking? We’ll find out for you.

User requirements research

Successful websites are designed, rather than just constructed. Successful design, though, requires understanding who your users are as well as their language, tasks and goals. We can help you to gain this deep understanding by using a variety of research methods and techniques. These include:

  • Online survey design & implementation
  • Depth interviews
  • Contextual enquiry
  • Emotional response testing
  • Persona development
  • Card sorting

Usability testing

Usability testing provides the greatest insight into the way that real customers interact with your website. We ask real web users to complete real tasks and record their responses, either in form of their spoken explanation of what they are doing (the “think aloud protocol”) or as quantitative metrics such as time taken or number of mouse clicks.

All information is recorded, including video of the user, video of the screen and all mouse and keyboard input. Key usability issues from the test sessions are clearly reported along with prioritised, positive design recommendations.

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