User Experience strategy - Customer research & testing - Design & prototyping - Mentoring & training

We make technology fit for people

We've worked on some great projects

Key Information Sets

Working with Lorensson&Co, we researched and designed the 'Key Information Sets' that will appear on every course page at every UK University from 2012. This work was featured in a BBC news article. A detailed report about this work can be downloaded from the HEFCE website.

Leaf Watch app

In this JISC-funded project we worked with the ILRT at Bristol University to design an iPhone and Android app to crowdsource data collection for an invasive moth species. The app was tweeted by Stephen Fry and featured on the BBC's The One Show!



We carried out extensive user research, usability testing and interactive prototyping to support the redesign of the HEFCE website. Our user-centred approach resulted in a substantial improvement in SUS score, increasing from from 43 (out of 100) for the old site to 78 for the beta version of the new site.

UX training & mentoring

We provide in-house training in User Experience (UX) and User-Centred Design, and have delivered workshops to many clients, including Marks & Spencer, Standard & Poors, Zircadian, JISC and Oxford University. We also offer UX mentoring and strategic support to digital agencies and start-ups.



We take a flexible approach to projects, pulling together a team with appropriate skills for each project. We have collaborated with the Institute for Learning and Research Technology at the University of Bristol, Ben Hayes Design, Lorenssen Design and Everyday Things. We've also been hired to carry out work for lovely UX and full service agencies like cxpartners, Bunnyfoot, e3 and 3Sixty.

More projects and clients...

Other clients include JISC, the Arts & Humanities Research Council, Auros, the Bristol Natural History Consortium, the Medical Research Council, the University of Bristol, the University of Oxford, Process Management International, the Nuclear Decommissioning Agency, the Church of England, and Tribal Group.

We have also been subcontracted to work on projects for Bayer, Lexus, Historic Scotland, Futurelab and Marriott Hotels (for cxpartners), BOC and Microsoft (for Bunnyfoot), and Triumph, Kia, Yodel and Principality (for e3).

Our clients say nice things about us

We think it speaks volumes that most of our work comes from word of mouth and recommendations.

"HEFCE gave Pure Usability a challenging job with a tight time frame. Their approach was dynamic, flexible and creative; objectives were achieved on time and within budget. Great professionals and a pleasure to work with - would highly recommend."

Hannah Pudner, former Senior Policy Advisor at HEFCE (now Director of NUS Wales)

"Pure Usability's user centric approach to system design has transformed our web presence; by focussing on both internal and external customer expectations they have helped us build a range of services which have enhanced our business. The keys to the success of our relationship with Pure Usability has been and continues to be trust and flexibility and these are delivered time after time."

Richard Seddon, Operations Manager at Process Management International

"Pure Usability have worked with us on a wide range of projects for clients within the University of Bristol and for others in the public sector. Without fail their work has been seen as very valuable in creating a Web presence that truly "communicates" i.e. it conveys the message or impression the organisation wants and the site is understood, memorable and easy-to-use for visitors."

Peter Walker, former Internet Development Manager at ILRT (now Assistant Director of Service Delivery at Bristol University)

"Stuart is the best freelance usability practitioner that I know. His involvement in a project cannot fail to add value. Stuart is a tireless advocate of the end-user and an expert practitioner of ISO13407. His design decisions are effective and always based on evidence. Whenever I need to supplement my team with a user experience professional, Stuart is the first person I call."

Darius Kumana, formerly of Cambridge Assessment (now Head of UX for Europe at Thoughtworks)

Big client pedigree at freelance rates

Stuart ChurchPure Usability is run by Stuart Church. He combines an academic background in behavioural research with more than 10 years practical experience as a usability and UX consultant. He has helped to set up and run both the Cambridge Usability Group and the Bristol Usability Group, and is a co-organiser of the UXBristol conference.

In addition to his consultancy work, Stuart has taught user-centred design on the Diploma in Web Design and Development course at Birkbeck, University of London, and is a visiting member of staff at the University of Bristol.

5 reasons to work with Pure Usability

We're experienced. We have more than 10 years experience in usability, information architecture and user experience design & research, and have worked on everything from websites to e-learning, intranets and iPhone apps.

We're passionate, but practical. We love what we do and have a genuine enthusiasm for making the web a better place to be. But we've got our feet on the ground. We know that your business is what it's all about and we'll work with you to get things done.

We see the bigger picture. Design is often about asking the right questions. We're able to offer extra value via strategic advice and insights beyond the scope of a project.

We'll solve your problems. We won't simply shoehorn your design issues into an off-the-shelf package. We'll work out exactly what you need and craft our approach to your specific project.

We won't let you down. We work hard to understand our clients needs and manage expectations. We take pride in meeting those expectations.

Say hello!

We're based in the lovely city of Bristol, UK, but work with clients across the UK and beyond.

Phone: +44 (0)117 230 9864
Twitter: @stuchurch
LinkedIn: stuartchurch
Skype: stuartc My Skype status